Sponsorship Program
information and opportunities
-2010-
Auto racing is the number one sport in the world, with a total audience (spectators and TV viewers) exceeded only by the summer Olympics and World Cup soccer. Corporate sponsors get their biggest “bang for the buck” through auto racing, according to a Joyce Julius and Associates survey reported in Financial World. An analysis of 1,100 sporting events showed that eight of the ten best promotional values in their fields are motor sports events. Racing is thus not only the most glamorous, high tech form of advertising and promotion in the world, it’s also one of the most cost effective. 
IT ALL ADDS UP TO OPPORTUNITY... FOR YOU!!! As many other businesses have found, involvement with auto racing brings immediate and significant benefits. It is a combination of sales, marketing, and motivational tools. RACING SELLS PRODUCTS AND SERVICES Racing can bring your business a new performance oriented image. Manufacturers put tens of millions of dollars each year into auto racing at the national level because they have seen that what wins on the weekend sells during the week. Auto racing fans are the most brand loyal in sports; they prefer dealing with organizations that bring them the excitement of racing. When fans at the Speedway see YOUR race car winning, they know that you run a winning organization. This new image would add to, not replace, your existing customer base. 
A SPONSOR IS A GOOD NEIGHBOR Racing sponsorship dramatically demonstrates your community involvement and tells the public that, unlike other firms, you aren’t just interested in taking their money, but are happy to give something back – the gift of entertainment. RACING INSPIRES PERFORMANCE Racing can be a key tool in employee motivation. It helps to foster a competitive spirit and pride in the organization. When your racing team wins, your whole business family will share in the victory. That adds energy and a positive attitude throughout your staff. RACING SHOWS SUCCESS Racing also provides entertainment for prominent clients, suppliers, and associates. A day at the races, seeing your team in action, shows business associates that you have a successful, aggressive organization. Best of all, these positive effects would support all of your outlets. Race fans drive for hours to see the event and... they live in every part of your market!!! |  |
HOW TO KNOW RACING WORKS We could show you the facts and figures, or you could ask your marketing agency, but the real proof is that your competitors are already there. They have found that racing sponsorship makes sense. That’s why the same businesses return to racing year after year – and why their customers return to them. You can stand above them all – with the right combination of talent, experience, and speed. THE GOOD NEWS Sponsorship in auto racing costs less than you think. For all the benefits it brings, auto racing is your best marketing bargain. For less than the cost of producing and placing a single 30 second TV or radio spot, you can have free, extended exposure to thousands of car oriented fans at tracks throughout the Northeast for the entire 2009 season. Your car can even be made available to make an appearance at your place of business, and other events. 
Primary sponsorship of
Racing Spec Miata
race car can be yours on a variety of plans...
For More Information On Sponsorship Opportunities
Please Call : (518)-275-9683
Or Email: Adam_Figarsky@yahoo.com
